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Buday's Cabin

Buday's Cabin

Buday's Cabin

Changing the Perception of a Brand by Transforming the Stress of a Heavy Day into Relaxation.

Changing the Perception of a Brand by Transforming the Stress of a Heavy Day into Relaxation.

Changing the Perception of a Brand by Transforming the Stress of a Heavy Day into Relaxation.

Context

This project represents my very first approach to the world of User Experience and UI during my studies in Communication Design at IED, thus self-taught: I've always loved to explore new paths.

The project has been submitted to the One Show, one of the most prestigious contests in the field of design and communication.

ROLE

UX/UI Designer

TIMELINE

Feb 2021 - Mar 2021

LOCATION

Remote

Context

This project represents my very first approach to the world of User Experience and UI during my studies in Communication Design at IED, thus self-taught: I've always loved to explore new paths.

The project has been submitted to the One Show, one of the most prestigious contests in the field of design and communication.

ROLE

UX/UI Designer

TIMELINE

Feb 2021 - Mar 2021

LOCATION

Remote

Context

This project represents my very first approach to the world of User Experience and UI during my studies in Communication Design at IED, thus self-taught: I've always loved to explore new paths.

The project has been submitted to the One Show, one of the most prestigious contests in the field of design and communication.

ROLE

UX/UI Designer

TIMELINE

Feb 2021 - Mar 2021

LOCATION

Remote

challenge

Budweiser, a well-established brand in the beverage industry, is facing a significant challenge: changing its reputation among younger consumers, particularly those aged 21 to 34. Additionally, the brand seeks to establish a specific consumption moment for its products, which is currently lacking. One of the main criticisms of the brand is its perception as a "heavy" beer, an image that Budweiser aims to transform.

process

After a rigorous analysis of the problem and opportunities, I developed the concept of Buday's Cabin: a personal cabin designed to alleviate stress accumulated during a hectic day. The idea was conceived as a unique experience that offers individuals a moment of tranquility without external distractions.

Opportunity Identification: Recognizing the potential to associate Budweiser with a post-work relaxation moment.
Ideation and Conceptualization: Creation of the Buday's Cabin concept, a personal cabin for stress relief.
User Experience Development: Designing a mobile application that allows users to book and use the cabin based on their stress level.

Outcome

The project was presented and submitted with a prototype of the mobile application and a video created by me to emphasize the value of the idea.

Furthermore, a few months after the launch of the concept, Ikea launched a similar campaign in Paris with an iterating cabin, confirming the originality and validity of the Buday's Cabin idea in the current market context.


FAQ

FAQ

What was the ideation process behind Buday's Cabin?

How was the technical aspect of Buday's Cabin developed?

What was the role of User Experience (UX) in the creative process of Buday's Cabin?

What was the ideation process behind Buday's Cabin?

How was the technical aspect of Buday's Cabin developed?

What was the role of User Experience (UX) in the creative process of Buday's Cabin?